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Essay text:
Building Brand – The Role of Web 13
3. Building Brand – The Role of Media Advertising 14
V. Conclusion 15
VI. List of References 16
I. Introduction
Since the early time, the conception of brand has marked a turning point in business whether it regards as brand identity, brand equity, or brand loyalty (Hart and Murphy, 1998). The brand now places a first impression in the product market. It sets what people consider and also determine whether the business will succeed or even fail. A brand, therefore, is the most important part of the business because the success of brand is identical to the business success...
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