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In order to complete this coursework I will be using the Nokia website and, books and my class notes. The company I have chosen to base this coursework on is Nokia. In this part of the coursework I will be focussing on the Nokia N91. Also I will be discussing the marketing background of this product.
About Nokia:
What is known today as Nokia was established in 1865 as a pulp mill by Knut Fredrik Idestam on the banks of Nokia rapids. Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia wood mills as well as Finnish Cable Works, a producer of telephone and telegraph cables...
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