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Bsnl Services A Promotional Challenge

Bsnl Services - A Promotional Challenge

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Title: Bsnl Services - A Promotional Challenge

Essay Details:

Subject: Business

Author: Coleen C

Date: May 29, 2013

Level: University

Grade: A

Length: 20 / 5731

Essay text:

It has one of the best set of services in the industry at very affordable tariffs. But strangely revenue from these services was minimal and did not even break even as stand-alone services. To understand the reasons behind this trend, BSNL hired a market survey agency and conducted a survey on various aspects like awareness levels, service perception among other things. The results and analysis of the survey was reported to Mr. Kumar. The awareness levels about the services were least among the BSNL customers itself let alone non-customers. Also the perception of the customers was that BSNL had a very low service quality...

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