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Essay Details:
Essay text:
The first groups of 1200 viewers
has a first programming preference of sitcoms and a second choice of soaps. The
second group numbers 900 viewers and would pick cops first and soaps second. The
third group, 500 viewers, likes soaps first and sitcoms and their second choice.
This model says that the audience will watch their first choice first and then
the second choice, but only is their first choice is not available.
Let's say that the Federal Communications Commission licenses station A in their
market. Looking at the viewer preferences, station A would start to broadcast
soaps. By show soaps, it would capture a market of 2600 viewers...
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