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Implications for Attaining a Position of Competitive Advantage
7. Recommendations
1. Report Objectives
BRL Hardy wants to understand the relevancy of its current group strategy within the wine industry today and study the viability of this strategy moving forward. In particular, BRL Hardy wishes to understand the issues and implications that will be encountered by the BRL Hardy group if it pursues its goal of becoming not “just a quality exporter” but also “an international wine company with worldwide product access backed by the marketing capability and distribution muscle to create global brands”...
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