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It was an established society and to change it would be through the news and media network. So wanted to enter and dominate UK.
Competitor who is competing on economic parameters is much safer, as then we can apply game theory and rationality to it. But Murdoch was losing money and yet staying in. Thus econometrics did have a say in this game.
2. What might have BSB done differently before Sky's announcement of entry? What might have been done differently after the announcement?
BSB could try to stop the entry of Sky or minimize the impact on BSB. They have currently made the following moves...
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