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British Airways Operational Environment

British Airways Operational Environment

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Title: British Airways Operational Environment

Essay Details:

Subject: Business

Author: Dennis K

Date: March 31, 2012

Level: University

Grade: A

Length: 5 / 1433

Essay text:

Lord King of Wartnaby was appointed as Chairman in February 1981 to return the company to profitability and prepare it for privatisation. As a result of his sweeping changes (staff reductions, fleet modernisation, improvement of control systems and terminal facilities and a new responsiveness to customer needs) , the company earned profits in the year ended 31 March 1983 (BA 1987). With the major technical and operational changes paying dividends, BA management was the next to be overhauled between 1983 and 1986; with an emphasis on the commercial and marketing divisions (BA 1987). The company was returned to profitability and subsequently privatised in 1987 (Encyclopaedia Britannica-a)...

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