Brita

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Title: Brita

Essay Details:

Subject: Business

Author: Brenda O

Date: December 25, 2015

Level: University

Grade: A

Length: 4 / 925

Essay text:

The retention rate is also a high 80%. • They didn’t give up in the early years when sales were very slow because they believed in their product. • They have a large advertising budget. • They focused advertising equally on how it worked and tasted. • They were so much bigger than all of their competitors, and no one could really compete on their level. PUR is the only one that comes close. • They have the R&D team that most companies only wish they had. 2. What marketing assets has Clorox acquired in these years of vigorous growth, and what is the best use to which the assets can be deployed? Over the years Clorox has gained substantial market share in the filtered pitcher market...

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