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Introduction
In a world where technology is changing every day, traditional businesses are becoming more developed and taking advantage of the many positive attributes that e-commerce can offer. While traditional businesses (brick and mortars) have recently been faced with stiff competition from e-commerce; traditional firms are attempting to survive by making an evolutionary leap into the electronic medium. As the overall business climate continues to change, traditional firms are beginning to add new capabilities that are conducive to the Internet. The question is, what is the middle-ground solution to allow companies to truly reach their full potential? In order to fully understand why this giant leap is necessary, it is essential to first understand a brick and mortar versus e-commerce...
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Common topics in this essay:
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