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Break Free From The Product Life Cycle

Break Free From the Product Life Cycle

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Title: Break Free From the Product Life Cycle

Essay Details:

Subject: Business

Author:

Date: November 15, 2012

Level: University

Grade: A

Length: 5 / 1209

Essay text:

A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products, most commonly referred to as "knock-offs." The demand is so high for these knock-off products that LVMH Moet Hennessy, owner of the brand, has a special team that works with international police organizations. Last year there were 6,000 raids by police, resulting in the arrest of nearly 1,000 counterfeiters (LV, 2005). The LV logo has become an icon in the designer luggage, handbags and accessories market. The words Louis Vuitton are the code for describing an internationally recognized and exclusive fashion empire...

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