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When evaluating the financial position of the company, Maria must analyze the contribution margins of the products supplied by Aunt Connie's Cookies to determine the direction of the company. Maria must also evaluate the breakeven point of the company when making a decision on whether or not to purchase another company.
According to Marshall, McManus and Viele, the contribution margin is defined as the contribution to fixed expenses and operating income from the sale of product or provision of service (2004). While the breakeven point for a company is defined as the point of revenue in which there is no profit or loss for the company...
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