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Bedrohung durch neue Anbieter??????????????????????4
4. Verhandlungsmacht der Abnehmer????????????????????...5
5. Verhandlungsmacht der Lieferanten????????????????????.6
6. Bedrohung durch Ersatzprodukte?????????????????????.6
7. Literaturverzeichnis???????????????????????????8
1. Das Funf-Krafte-Modell
Die Branchenstrukturanalyse nach dem Funf-Krafte-Modell ist im strategischen Management ein von Michael E. Porter entwickeltes Hilfsmittel zur Strategieanalyse in der unternehmerischen Planung. Der Grundgedanke ist, dass sich die Attraktivitat des Marktes vor allem durch die Marktstruktur bestimmt...
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