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Show the Name and Logo
5. Call Attention to the Logo
6. Headline Company Names
7. Use Theme Lines
IV. Brand-Building
A. Build Brand without Mass Media
1. Let Brand Strategy Drive the Business Strategy
2. Clarify the Brand's Identity
3. Create Brand Visibility
4. Involve the Customer
5. Make it Happen
B. Creative Brand Building
1. "Give Away the Farm"
2. Conduct "War" Using Public Relations
3. Work the Web
4. Make it Funny
C. Extend the Brand Name Across More Product Lines
V. Brand-Consumer Relationships
A. Love and Passion
B. Self Concept Connection
C. Interdependence
D. Commitment
E...
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