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The future for Easy Jets brand 14
7. References 15
8. Appendix 1 16
1. Background
I have decided to write a report about the Easy Jet brand. This is because the low cost air companies are the new contrast to the major scheduled air companies, and their alliances.
The airline was founded by Stelios Haji-Ioannou in 1995, and the family remains the major shareholder. He controls other separate easyGroup companies such as easyInternetCafe, easyCar.com, easyMoney, and easyValue.
A low-cost/no-frill airline can be described as a company that eliminate unnecessary cost and frills which characterise 'traditional' airlines...
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