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Branding A Commodity Tata Steel

Branding A Commodity - Tata Steel

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Title: Branding A Commodity - Tata Steel

Essay Details:

Subject: Business

Author: Chance B

Date: November 30, 2015

Level: University

Grade: A

Length: 2 / 585

Essay text:

In 2003, Tata Steel declared a turnover of Rs 98.44 billion with a profit after tax of Rs 10.12 billion. Q1. Discuss the reasons for aggressive branding and marketing by Tata Steel of its products in early 2000’s? 1. The first reason was to reduce the dependence of Tata Steel on the external environment. The profitability of steel industry in India is strongly linked to variations in business cycle. Steel companies register heavy profits when there was boom in the economy and profits decrease when there is depression. In the late 1990’s, the Indian steel industry was experiencing a glut and this affected the profit margins of players...

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