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It is easier to achieve global microbranding when you are the first and leading brand in a category.
Those who are successful at microbranding often outsource functions that aren't vital to developing the brand, this saves them time and money. For example, "ID Software Inc., the 17-person creator of the computer games Doom and Quake, outsources everything but game development."(Neuborne) Other successful companies outsource everything but marketing and advertising.
The Mozilla Organization is an example of a company that outsourced it's advertising and marketing, without having to pay for it...
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