Branding

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Pre-written Papers:

Title: Branding

Essay Details:

Subject: Business

Author: Jennifer L

Date: February 15, 2015

Level:

Grade: B

Length: 9 / 2437

Essay text:

oktober 2007 da de lancerede deres kampagne ”KILLER SALE” modt af modstand fra mediernes side, hvorefter de besluttede at tr?kke deres kampagne tilbage. Jeg vil i opgaven lave en analyse af kampagnen med henblik pa en vurdering af om Marcus nar den definerede malgruppe. Dette vil jeg gore med udgangspunkt i IMK-modellen, hvor jeg kommer ind pa punkter som kontekst /kultur, modelmodtager og hvordan denne iscenes?ttes i reklameannoncerne, retoriske strategier, referenten, og til sidst men ikke mindst ”monents of identity” IMK-modellen[2]. Kontekst /kultur er den kommunikative instans, som danner rammen omkring produktionen og receptionen af teksten...

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