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Essay text:
There is a hunger for pushing the next horizon.”27
In the months before the arbitration decision, Andersen Consulting was developing a new
positioning that sought to formalize its position as a leader in the new economy. To distinguish
Andersen Consulting from its competition, the firm developed a positioning platform that captured the
company’s vision and strategy -- positioning Accenture as a bridge builder helping companies bridge the
gap from the old economy to the new. It also positioned the company as one who helped companies
transform trends into business opportunities using its deep global knowledge, its unique vantage point
and its breadth and depth of resources and relationships...
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