BrandHK

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Pre-written Papers:

Title: BrandHK

Essay Details:

Subject: Business

Author:

Date: October 20, 2013

Level: University

Grade: B

Length: 8 / 2253

Essay text:

Customized tourist service. 9 2. Overcome the Chinese Regulation 9 3. Adopting Chinese good images 9 4. Getting Main Land people 10 ?? MARKETING STRATEGY 11 ?? CAPITALIZE ON THE INTERNET 11 ?? MEASURING THE EFFECTIVENESS 12 ?? Market segment within tourism 1. Segment basis Five percent of Hong Kong?¦s GDP was generated from the tourism industry and the earnings in 2000 were about HK$76.4 billion (US$9.7 billion). Around 50,000 visitors have arrived each year since Hong Kong Tourist Association was established in 1957. In 2000, Hong Kong was the world?¦s 14th ?Vmost-popular tourist destination and the only city in the list of Top 15 destinations according to the World Tourism Organization and the total visitors increased to 13...

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