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In this case, they are better off now, than they were before, thanks to strong economic growth. Due to the current state of affairs, many businesses have employed skilled individuals, better known as brand managers, to anticipate this trend and in return, increase profits. Brand managers are people who formulate marketing plans for the product that they manage. However, these brand managers have come to realize that consumers are now demanding for products that focus on special values that enhance their loyalty towards that particular brand and its products. In other words, consumers are now demanding for products that are authentic...
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