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Brand Positioning The Victoria Alfred

Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company

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Title: Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company

Essay Details:

Subject: Business

Author: Milton C

Date: May 18, 2015

Level: University

Grade: A

Length: 3 / 889

Essay text:

In addition, the V&A Waterfront Company is involved in the development of other local and international waterfront projects. The Victoria and Alfred Waterfront (Pty) Ltd (V&A W) was established in November 1988 as a wholly-owned subsidiary of Transnet Ltd. Its vision was to redevelop the docklands around the Victoria and Alfred Basins into a mixed-use property. Following the R7.04 billion bid in 2006, the owners changed and the V&A W was purchased by London & Regional (L&R) Consortium through Lexshell General Trading (Pty) Ltd. The L&R Consortium consists of the L&R group (50.1%), Istithmar PJSC(24...

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