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One of the main factors of my loyalty to the brand is the fact that all of their products use natural ingredients that are not harsh or damaging to the skin or body. I have sensitive skin and have had some difficulty finding lotion or even makeup that didn't affect my skin. Once I used Aveeno my skin felt great and looked better than ever. My son's pediatrician has also recommended Aveeno anti-itch products to relieve the itch from chicken pox and for winter dry skin. They do not test on animals which is always a good thing. The main factors of my loyalty are the fact that the products do not leave an oily feel to my skin, the naturally help to moisturize the body, and that their products are worth the price you pay...
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