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Essay Details:
Essay text:
To do so, RM needs to set up a new channel of communications and partnership-relationship with retailers, broadcasters and franchisees who are key drivers in enabling RM’s brand extension around the world.
1. Ask SEED Question
Initial Question
What are we trying to achieve?
We want to extent Real Madrid brand worldwide to gain profits.
“Why”
• To have stable profit growth in the future independently from field performance.
Why?
• To counter the stagnation of revenue growth from traditional channels (broadcasters, sponsors, match day)...
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