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For example, grocery stores frequently sell unbranded versions of name brand products. The branded and unbranded products are produced by the same companies, but they carry a generic brand or store brand label like Kroger's or Albertson's. Store brands sell for significantly less than their name brand counterparts, even when the contents are identical. This price differential is the monetary value of the brand name.
Intangible. The intangible value associated with a product that can not be accounted for by price or features. For an example, Nike has created many intangible benefits for their athletic products by associating them with star athletes...
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Common topics in this essay:
- Brand Equity
- brand equity and country of origin relationship
- brand equity
- Competitive Advantage Of Store Design And Customer Handling In Retail
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