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Essay text:
Before we critically analyze BP’s e-commerce operations I would like to briefly outline BP’s position in the world market.
BP Amoco (now known as BP) is one of the largest most integrated oil companies in the world. Operating in more than 100 counties, in six continents and serving 10 million customers every day throughout the world. The companies’ main activities are exploration and production of crude oil and natural gases; refining, marketing, supply and transportation; solar power manufacturing and marketing of petrochemicals. BP acquired Arco and merged with Amoco to become one of the most strategic businesses in the energy industry...
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