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Through continually cutting costs, Horton's strategy became equivalent to downsizing and the employee morale continued to deteriorate. In addition, it was not feasible to expect a company to change its culture overnight as Horton tried to do and imposing the culture of another country did not go over well either. When Simon entered, he recognized that the strategy was not necessarily the problem but that the management style and culture had to change. There were certain conditions present that were conducive to facilitating change at BP and in turn made Simon's job slightly easier. The company was experiencing a crisis in their financial health which really drew attention to the consequences of the current culture...
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