Boston Chicken

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Title: Boston Chicken

Essay Details:

Subject: Business

Author: Joan K

Date: February 11, 2014

Level: University

Grade: A

Length: 11 / 3298

Essay text:

Boston Chicken meets this demand by conveniently offering fresh, flavorful, meals with a taste of traditional home cooking such as macaroni and cheese, baked chicken, and mashed potatoes. A key success factor in conveniently offering meal replacements is to locate stores in large metropolitan markets. Boston Chicken used a different franchising strategy than that used by other successful franchisers. Its focus was on franchising to regional developers rather than selling franchises to many small franchisees. Its franchising strategy led to a network of 22 regional franchises targeting the 60 largest U...

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