boston beer

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Title: boston beer

Essay Details:

Subject: Business

Author: Melodie F

Date: March 18, 2016

Level: University

Grade: B

Length: 2 / 307

Essay text:

Also, if we looked at exhibit 2, the sales of Boston lightship were decreasing gradually from 1992 to 1997. 2. I agree with the HBS team recommendation. I think Amstel Light was very successful in the light beer product, so it is a good idea to have the same target segment. My perception is BBC is categorized as a newbie in the light beer category and we all know that it is very hard for every industry to launch a new product. The failure on lightship product is indeed not on the quality of the product. As we know from many aspects such as surveys and blind testing. The result was almost similar which was the product is great...

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