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Essay Details:
Essay text:
The authors intend the text to
supplement the typical case book and/or computer simulations used in teaching
business strategy (ix). Situational analysis is presented, as is a structure
for developing strategy. Practicality and real world experience is combined
with educational theory to provide as complete a picture as possible of strategy
in business.
The authors have divided the text into 15 chapters with no further
subdivisions. It is possible, however, to group the chapters into specific areas
of study. For example, the first chapter, "Business Failure -- Business
Success," examines why businesses fail, and provides the reason for continuing
with the remainder of the text...
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