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Essay text:
In your study include the international competitive environment, the need (or lack of) for a super Jumbo, and the implications on the international competitiveness of the two products (747 and 380), the two companies, and the international marketing strategies that the two companies have employed so far.
The completed paper is due for submission during the last week of class. The expected length is about 10 pages. This may be done as a group assignment with not more than three
members per group. Students are welcome to work alone on the paper, if they so desire. If
done alone a shorter paper with lesser detail is acceptable...
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