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Boeing further regained its world dominance in 2005 by reversing the trend of the past 5 years and outselling Airbus, when measured by the value of new aircraft orders. Deliveries are up by 40%, operating earnings increased by 81%, and their operating margin improved from 8.2 to 10 percent (Done, 2006).
What changes were undertaken by Boeing to re-establish its market position and profit stability, can they be sustained, and is Boeing’s current global market outlook in-synch with its customers, the international airline community?
Desperate Times Call for Desperate Measures
Analysts consistently attribute part of Boeing’s “turn-around” to the hiring of James McNerney, Jr...
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