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Boeing in 1916. (Wikipedia, 2007) Its’ mission statement has evolved over the decades as the market has evolved. In 1950 when it was just one of many commercial airplane manufacturers, its statement was to “become the dominant player in commercial aircraft and bring the world into the jet age. (BRS, 2007). It has certainly accomplished that mission. Through market growth, product development and acquisitions, its varied aircraft inventory has become the most proliferated in the world. The resulting mission statement has changed; “To deliver superior design, efficiency and support to airline customers and allow passengers to fly where they want to go, when they want to go” (Boeing, 2007)...
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