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None of the parties seemed ready to adopt a win-win approach. This may have defeated the ability to form beneficial partnerships between Iberia and Boeing or Airbus built on trust, understanding, and cooperation that may have ended up more beneficial to Iberia and Boeing and Airbus.
Iberia also initially stated that they wanted the most fuel conservative, most reliable, and cheapest to maintain planes. It was proven that the Boeing's plane actually was the most reliable and cheapest to maintain, with the added benefit of more seats. Boeing at one time attempted to prove this, and even Iberia's own engineers stated it was so as well...
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