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Many of them are extremely unique to their business which also grips them into political controversy and "drama" as they undergo "business as usual".
Their first strong strength revolves around The Body Shop's lack of a traditional marketing strategy. Instead, their focus rests on a viral marketing strategy where consumers/customers take the burden of advertising upon The Body Shop and tell their friends. It is completely free and is proven.
Building on their lack of a marketing program ? The Body Shop has built an incredibly strong community of customers as they build up their "trade" dollars...
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Common topics in this essay:
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