BMW Swot

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Pre-written Papers:

Title: BMW Swot

Essay Details:

Subject: Business

Author: Antonio B

Date: April 14, 2017

Level: University

Grade: A

Length: 7 / 1941

Essay text:

However, in a long-term purchase such as this there is a need for moire substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company. BMW as well as Mercedes' and a few other companies have managed too successful attain m a market position where they have a focus on a narrow range of exclusive cars. These can be seen as aimed at the market place that is not also sensitive to price, and as such we must argue that the market positioning may be seen as a strength as there will not be such a reaction if the economic conditions change...

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