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It's high quality and products with superior engineering quality and performance has overshadowed other manufacturers in its category.
BMW has never compromised on its product quality and engineering superiority and has delivered the promise that people have expected from this brand: Power, Performance and Luxury.
BMW's business strategy has been perfectly aligned to its overall brand strategy, and that's what makes them so successful. BMW has always designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering greatly enhanced control...
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