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Essay text:
For this specific case, we came upon the following "brainstorming ideas" for each main issue:
To begin explaining what each strategy is about and how we reached one final strategy to be used by BMW, let's focus on the different "brainstorming ideas" we listed above for each specific issue to be addressed:
Dealer Relationship: The current relationship with dealers does not favor BMW; therefore we recognize that it has to improve in order to achieve the company's sales goal per year.
Image Life Cycle: Compared to its competitor's, BMW's image life cycle takes much longer to change than Japanese cars (8 for BMW compared to 4 from Japanese competitors)...
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