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Essay text:
Within this paper, one of the most successful car manufacturers shall be analysed in detail in order to explain its current market situation and to value its strategy.
First, a general introduction to BMW will be given, while several analysing tools are used in the second and main part of this study. Here the value chain model is used to give details about inner-company matters and serves as our internal analysis. Due to the size of this paper and overwhelming information for the external part, the authors decided to emphasize on the examination of BMW's two major markets, Germany and the United States...
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