BMW Films

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Title: BMW Films

Essay Details:

Subject: Business

Author: Meagan W

Date: January 24, 2013

Level: University

Grade: A

Length: 2 / 328

Essay text:

These Japanese cars had superior quality and durability, they were backed by a more exclusive dealer net work and offered service at a substantially lower price point then BMW. The situation required action by BMW in the from of the following: ? Release of the completely redesigned 325 ? Release of the 740i with a V8 engine ? Aggressive pricing on the two models (maintaining the 10-15% premium over the Japanese brands) ? Reorganized dealer network ? DOS (Dealer Operating System) ? Release of the Z3 These actions coupled with continued research and technological improvements to the vehicles and features launched BMW back toward the top of the luxury market...

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