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This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and are into financial service sector, this essay will look into only the cars produced by the BMW.
To summarise Bayerische Motoren Werke’s (BMW) history, they began manufacturing aero engines during world war two but later turned to become one of the biggest manufacturer of automobiles in Germany. This company better known for its high performance engines along with great quality, has not always enjoyed success and had faced bankruptcy in 1959, when it found a saviour in their major shareholder, Herbert Quandt...
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Common topics in this essay:
- What is a brand
- Bmw - An Emotional Brand
- Brand Value
- Brand
- Brand
- Brand
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- which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
- MARKET&BRAND MANAGEMENT
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