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Global retail sales of recorded music dropped from $39.8Bn in 1996 to $38.5Bn in 1999 while the popularity of digital music has grown. This reflects digital music's new role as a "strategic necessity" of the music industry. It is obvious that the digital music format is here to stay and, indeed, is quickly becoming the preferred product choice of music customers. Our group will examine the internal and external factors responsible for shaping this new marketplace and analyze BMG's roles in the move to distribution of digital music.
Financial Analysis
BMG Entertainment, a subsidiary of Bertelsmann media, is a privately held company; therefore we can not study its market performance...
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