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Essay Details:
Essay text:
After reading the article “Blue Ocean Strategy”, I understood the concept of it and the profit and growth consequences, and why their creation is a rising imperative for companies in the future. Prospects in most established market spaces ?? red oceans ?? are shrinking steadily, and looking forward, it seems clear to us that blue oceans will remain the engine of growth.
Hypothesis
After reading the Blue Ocean Strategy article by Kim & Mauborgne, I have developed three hypotheses to explain why the companies in Blue Ocean are successful.
? Companies in Blue Ocean create a new market space, pull in a whole new group of customers and thus can be run successfully...
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