Blue Ocean

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Pre-written Papers:

Title: Blue Ocean

Essay Details:

Subject: Business

Author: Sandra D

Date: September 12, 2015

Level: University

Grade: B

Length: 2 / 474

Essay text:

Industry structural conditions are given and firms are forced to compete within them. Companies are at the mercy of economic forces greater than themselves Reconstructionist view. Assumes market boundaries and industries can be reconstructed by actions and beliefs of industry players. Creating a Blue Ocean of Innovation Part One: Blue Ocean Strategy: Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. Step one: Find a Blue Ocean. A Blue Ocean can be created (1) by creating all new industries (eBay) or (2) when a firm alters the boundaries of an existing industry (Cirque du Soleil) Step Two: Exploit and protect Blue Oceans Value: offering something not offered before...

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