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Essay Details:
Essay text:
When she says something positive about a line of gloves, sales increase. When she blogs she questions about the company's ethics of doing business with a clinic with a poor record, the deal is in danger.
SWOT Analysis
Strengths
Today Glove Girl is the company's biggest strength. She has turned into Lancaster-Webb's most cost-effective marketer. In much less time and with fewer resources, she does what the marketing department could not even after spending big chunks of the corporate budget. She gets customers to listen and believe. Something which has resulted in
Blogging, as the Glove Girl has illustrated, is a new avenue for marketing and is something that the company has capitalized upon...
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