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Essay text:
Most importantly, 70 percent of the population in the United States lives within ten minutes of a Blockbuster store. Category killers, however, usually attract customers from far distances. Because most customers are ten minutes away, small businesses in competition will fail.
A recent marketing campaign has been the promotion of DirecTV, a digital satellite service alternative to cable television. Also, an alliance with Radio Shack has been in effect promoting new technologies. To compete against the up rise of online rental services, Blockbuster has been testing online rental services which allow customers to reserve and rent videos from specific stores...
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Common topics in this essay:
- Blockbuster
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- Netflix Versus Blockbuster Versus Video-On-Demand
- Netflix Vs Blockbuster Business Model
- Say Goodbye to Blockbuster
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