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1985- Blockbuster Entertainment Corp founded by David Cook and owned/ franchised over 425 stores.
1987- Wayne Huizinga invested $18 million for majority position
1994- Acquisition of Viacom for $8.4 billion
1999- Expanded to 4,700+ stores in US
Large scale superstores
Clean, comfortable, family oriented atmosphere.
“America’s family Video Store”
“One World, One Word” replaced by “ Go Home Happy”
Revenue sharing- increase inventory/ copy depth to solve stock-out issues? Increased customer satisfaction
Large scale superstores
Clean, comfortable, family oriented atmosphere...
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Common topics in this essay:
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