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His initial strategies including tailoring the rental and game products line to each store based on the business volume and community, reducing the amount of retail products, and using automated systems throughout the company (Newman). These economic strategies paid off, Blockbuster reported an increase in the total revenues for the second quarter of 2008 by 3.3%, which translated into $1.30 billion. Mr. Keyes was pleased with the improved same-store sales for the fourth consecutive quarter (iStockAnalyst).
The trends in the movie rental industry are changing due to advancements in technological field...
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