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Essay Details:
Essay text:
30
Community Events 30
Coupons and Deals 31
Video on Demand & Pay-Per-View 31
SECTION 6: IMPLEMENTATION OF STRATEGIES 33
SECTION 7: CITATIONS FROM OUTSIDE SOURCE MATERIALS 36
APPENDIX 1 38
Section 1: Introduction and History to Date
Blockbuster Video is the world’s largest video rental chain. It currently has over 8300 stores in more than 20 countries including Mexico, the U.K. and Australia. Its customers rent over a billion videos, games and DVDs each year. The company is ranked #410 on the Fortune 500 list, better its top competitors. The company is based in Dallas, Texas and trades on the New York stock exchange under the symbol BBI...
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