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As part of the geographic expansion of the company, they are trying to produce innovative products to meet future needs in terms of water purification and filtration. Rahul Chatterjee, one of the company's international market liaisons, had made two fact-finding trips to India to survey the Indian market and competition for home water filters and purifiers, and the foreign investment issues in India. Based on these findings, he had to evaluate the feasibility of launching the Company's own "Delight" home purifier in the Indian market. After several researches and analysis made on the data obtained, he provided his recommendations on the appropriate entry strategy for the Indian market...
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