Black & Decker

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Title: Black & Decker

Essay Details:

Subject: Business

Author:

Date: May 9, 2017

Level: University

Grade:

Length: 3 / 776

Essay text:

In the 1980s the company started inquiring other companies, such as Emhart Corporation and General Electric (GE). During this time Black & Decker Manufacturing Company changed its name from Black & Decker Corporation to reflect its new emphasis on “being more marketing driven” rather than being merely engaged in manufacturing. Because of these acquisitions, Black & Decker went through a very hard time. In 1985, the company hired Nolan D. Archibald as president and chief operating officer (CEO). Under his leadership the Black & Decker started to turnaround their sells, although this has proved to be a very long journey...

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